Want to write better online product and service descriptions? Here are some helpful writing tips I received from Dutch SEO trainer Bob van de Vooren. This article handles the building blocks of good web copy. Much more is involved in writing for the web, but these tips will get you started.

Infographic on how to write mobile copy.

You have a small rectangle in which to write a story. Your mission: fill this LED-lit object with simple and concise words that convert. The stopwatch ticks. Eyes focus on the centre upper half. Just like an agile whitewater rafter in the Grand Canyon, your (first) words manoeuvre and propel them further. Over the next paragraph, and the next. Until they reach the finish line. A finger presses a button. Whew. Mission completed within eight...