Want to write better online product and service descriptions? Here are some helpful writing tips I received from Dutch SEO trainer Bob van de Vooren. This article handles the building blocks of good web copy. Much more is involved in writing for the web, but these tips will get you started.

Infographic on how to write mobile copy.

You have a small rectangle in which to write a story. Your mission: fill this LED-lit object with simple and concise words that convert. The stopwatch ticks. Eyes focus on the centre upper half. Just like an agile whitewater rafter in the Grand Canyon, your (first) words manoeuvre and propel them further. Over the next paragraph, and the next. Until they reach the finish line. A finger presses a button. Whew. Mission completed within eight...

I follow a number of copywriters and one of them is well-known American copywriter Bob Bly (www.bly.com). I certainly enjoyed Bob’s last piece on “Should you write your own copy?” Bob explains that business owners and marketing managers who fit three criteria often produce copy which is better and more successful than professional copywriters. You are an excellent copywriter. You enjoy writing copy. You have the time to write...