When should you outsource your copy?

Posted by on Sep 28, 2016 in Blog, Featured, Portfolio | 0 comments

I follow a number of copywriters and one of them is well-known American copywriter Bob Bly (www.bly.com). I certainly enjoyed Bob’s last piece on “Should you write your own copy?” Bob explains that business owners and marketing managers who fit three criteria often produce copy which is better and more successful than professional copywriters. You are an excellent copywriter. You enjoy writing copy. You have the time to write...

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Posted by on Sep 27, 2015 in Uncategorized | 0 comments

Need a quote now? Please use the contact form below to ask Stars & Tulips for a quote. We’ll contact you once we’ve received your request. Stars & Tulips looks forward to hearing from you!         Your Name (required) Your Email (required) CopywritingTranslationJournalism Quote...

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How Hummingbird affects SEO writing

Posted by on Jan 9, 2014 in Blog, Featured | 0 comments

SEO copywriting continues to evolve. SEO copywriters have already had to adjust to Google’s Penguin and Panda updates. How will the most recent search algorithm update, Hummingbird, impact SEO copy? Why the Hummingbird update? Google anticipates that more people will use mobile devices for voice search and natural language queries. Why? Smartphone use is growing rapidly. In some countries mobile traffic has already surpassed desktop and...

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Discover the right keyword phrases: think like a reporter!

Posted by on Nov 19, 2013 in Blog, Featured | 0 comments

Do you have an awkward feeling that your website’s keyword phrases¹ could be better? Can your target audience easily find your website? Looking for some handy tips? Well, I am certainly game for any new SEO (Search Engine Optimization) copyediting or writing² suggestions. In creating the right keyword phrases, SEO consultant Jill Whalen’s advice is to think like a reporter. In her handbook “The Nitty-gritty of Writing for the...

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