How Hummingbird affects SEO writing

Posted by on Jan 9, 2014 in Blog, Featured | 0 comments

SEO copywriting continues to evolve. SEO copywriters have already had to adjust to Google’s Penguin and Panda updates. How will the most recent search algorithm update, Hummingbird, impact SEO copy? Why the Hummingbird update? Google anticipates that more people will use mobile devices for voice search and natural language queries. Why? Smartphone use is growing rapidly. In some countries mobile traffic has already surpassed desktop and...

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Discover the right keyword phrases: think like a reporter!

Posted by on Nov 19, 2013 in Blog, Featured | 0 comments

Do you have an awkward feeling that your website’s keyword phrases¹ could be better? Can your target audience easily find your website? Looking for some handy tips? Well, I am certainly game for any new SEO (Search Engine Optimization) copyediting or writing² suggestions. In creating the right keyword phrases, SEO consultant Jill Whalen’s advice is to think like a reporter. In her handbook “The Nitty-gritty of Writing for the...

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Provocative punctuation marks

Posted by on Nov 19, 2013 in Blog, Featured | 0 comments

It might not have grabbed your attention, but apostrophe abuse has been in the news lately. After the results of an apostrophe survey were made public, blogs on the topic of the apostrophe surfaced once again. According to the survey carried out by IT firm SpinVox, nearly half of the 2000 UK adults tested were unable to use the apostrophe correctly. Apostrophe makes headlines Just consult a couple of English language style guides and you will...

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400 red and blue years

Posted by on Nov 19, 2013 in Blog, Featured | 0 comments

On the train back to Rotterdam, I leafed through a book I had been handed at the Mayor of Amsterdam’s reception celebrating the presidential inauguration of Barack Obama, called 1609, The forgotten history of Hudson, Amsterdam and New York by Geert Mak and Russell Shorto. Why this book in particular, I wondered? I flipped the book from the front to the back side only to discover that one side of the book is in Dutch and the other side is...

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Recipe for recession?

Posted by on Nov 19, 2013 in Blog | 0 comments

I’m wondering which items will end up in the shopping cart this year? Potato chips or rice cakes? Pizza or spaghetti? French fries or potatoes? Will consumers during this recession eat more healthily or resort to junk food? Despite expectations that Americans will focus on health and wellness during the economic downturn, almost half of the Americans interviewed by internet trend market research company Trendsspotting say that they...

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