Quick Quiz: comparing copywriters with teachers I put Heather Dodd’s comparison of these two professions in an infographic. But, I left out four other things this teacher-turned-copywriter mentioned in her article on teaching and copywriting. Can you guess which four other things teachers and copywriters have in common? Write them down, and then click the button below. Or read Heather Dodd’s article ‘How I transitioned from...

Want to write better online product and service descriptions? Here are some helpful writing tips I received from Dutch SEO trainer Bob van de Vooren. This article handles the building blocks of good web copy. Much more is involved in writing for the web, but these tips will get you started.

I follow a number of copywriters and one of them is well-known American copywriter Bob Bly (www.bly.com). I certainly enjoyed Bob’s last piece on “Should you write your own copy?” Bob explains that business owners and marketing managers who fit three criteria often produce copy which is better and more successful than professional copywriters. You are an excellent copywriter. You enjoy writing copy. You have the time to write...

Do you have an awkward feeling that your website’s keyword phrases¹ could be better? Can your target audience easily find your website? Looking for some handy tips? Well, I am certainly game for any new SEO (Search Engine Optimization) copyediting or writing² suggestions. In creating the right keyword phrases, SEO consultant Jill Whalen’s advice is to think like a reporter. In her handbook “The Nitty-gritty of Writing for the...

It might not have grabbed your attention, but apostrophe abuse has been in the news lately. After the results of an apostrophe survey were made public, blogs on the topic of the apostrophe surfaced once again. According to the survey carried out by IT firm SpinVox, nearly half of the 2000 UK adults tested were unable to use the apostrophe correctly. Apostrophe makes headlines Just consult a couple of English language style guides and you will...

Key to a successful global campaign is transcreation. Your translations should target the specific (local) market or audience. This handy five-step guide by Dina Paglia of Acclaro Inc. explains how to use global marketing translation to achieve this goal and more . Five steps in marketing a global audience: assess your campaign and content bring on a qualified translation/localization team and be ready to work together closely (and patiently!)...