What do copywriters have in common with teachers?

Posted by on Feb 6, 2022 in Blog, Featured | 0 comments

Quick Quiz: comparing copywriters with teachers I put Heather Dodd’s comparison of these two professions in an infographic. But, I left out four other things this teacher-turned-copywriter mentioned in her article on teaching and copywriting. Can you guess which four other things teachers and copywriters have in common? Write them down, and then click the button below. Or read Heather Dodd’s article ‘How I transitioned from...

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Easy SEO copy tips for products and services

Posted by on Sep 29, 2016 in Blog, Featured | 0 comments

Want to write better online product and service descriptions? Here are some helpful writing tips I received from Dutch SEO trainer Bob van de Vooren. This article handles the building blocks of good web copy. Much more is involved in writing for the web, but these tips will get you started.

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Provocative punctuation marks

Posted by on Nov 19, 2013 in Blog, Featured | 0 comments

It might not have grabbed your attention, but apostrophe abuse has been in the news lately. After the results of an apostrophe survey were made public, blogs on the topic of the apostrophe surfaced once again. According to the survey carried out by IT firm SpinVox, nearly half of the 2000 UK adults tested were unable to use the apostrophe correctly. Apostrophe makes headlines Just consult a couple of English language style guides and you will...

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