Provocative punctuation marks

Posted by on Nov 19, 2013 in Blog, Featured | 0 comments

It might not have grabbed your attention, but apostrophe abuse has been in the news lately. After the results of an apostrophe survey were made public, blogs on the topic of the apostrophe surfaced once again. According to the survey carried out by IT firm SpinVox, nearly half of the 2000 UK adults tested were unable to use the apostrophe correctly. Apostrophe makes headlines Just consult a couple of English language style guides and you will...

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400 red and blue years

Posted by on Nov 19, 2013 in Blog, Featured | 0 comments

On the train back to Rotterdam, I leafed through a book I had been handed at the Mayor of Amsterdam’s reception celebrating the presidential inauguration of Barack Obama, called 1609, The forgotten history of Hudson, Amsterdam and New York by Geert Mak and Russell Shorto. Why this book in particular, I wondered? I flipped the book from the front to the back side only to discover that one side of the book is in Dutch and the other side is...

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Transcreation for a successful global campaign

Posted by on Nov 19, 2013 in Blog, Featured | 0 comments

Key to a successful global campaign is transcreation. Your translations should target the specific (local) market or audience. This handy five-step guide by Dina Paglia of Acclaro Inc. explains how to use global marketing translation to achieve this goal and more . Five steps in marketing a global audience: assess your campaign and content bring on a qualified translation/localization team and be ready to work together closely (and patiently!)...

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Fundraising and sea turtle drama

Posted by on Sep 2, 2013 in Blog, Featured, Portfolio | 0 comments

Leading US copywriter Richard Armstrong’s Sea Turtle Rescue Fund letter is one of my favorite fundraising direct-mail letters. It’s a compelling and convincing story about the plight of Florida sea turtles which unfolds on four pages. The technique used is one you don’t often see in direct-mail copywriting: drama. Armstrong describes it as a “little soap opera playing out right before your very eyes.” Read this...

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