Pep talk for a healthy economy

Posted by on Nov 19, 2013 in Blog | 0 comments

My newspaper has shrunk due to fewer advertisements. Hardly a trend which makes me feel happy, but I do try to see the upside of having a more compact daily. For one, you can proudly say that you read the entire paper. For another, you can probably take for granted, that only the most important news is being published. And if the news is for the most part negative, it may not trouble you as long, because the amount of time you spend reading has...

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Transcreation for a successful global campaign

Posted by on Nov 19, 2013 in Blog, Featured | 0 comments

Key to a successful global campaign is transcreation. Your translations should target the specific (local) market or audience. This handy five-step guide by Dina Paglia of Acclaro Inc. explains how to use global marketing translation to achieve this goal and more . Five steps in marketing a global audience: assess your campaign and content bring on a qualified translation/localization team and be ready to work together closely (and patiently!)...

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