Leading US copywriter Richard Armstrong’s Sea Turtle Rescue Fund letter is one of my favorite fundraising direct-mail letters. It’s a compelling and convincing story about the plight of Florida sea turtles which unfolds on four pages. The technique used is one you don’t often see in direct-mail copywriting: drama. Armstrong describes it as a “little soap opera playing out right before your very eyes.” Read this...
Home » Posts Tagged "Florida sea turtles"
Stars & Tulips' news and tips
- (SEO) copywriting agency
- About Stars & Tulips
- Blog page
- Content marketing: outsource copy or do it yourself?