Key to a successful global campaign is transcreation. Your translations should target the specific (local) market or audience. This handy five-step guide by Dina Paglia of Acclaro Inc. explains how to use global marketing translation to achieve this goal and more .

Five steps in marketing a global audience:

  • assess your campaign and content
  • bring on a qualified translation/localization team and be ready to work together closely (and patiently!)
  • create a transcreation brief
  • hand over to translation/localization agency
  • transcreate.

The author also explains how a translation can be edited and refined to truly sound as if it was written for the target market (transcreation).
“A Five-Step Guide to Take Your Campaign Global” by Dina Paglia, Acclaro Inc.

Copyright image: Davor Veselinovic,