Key to a successful global campaign is transcreation. Your translations should target the specific (local) market or audience. This handy five-step guide by Dina Paglia of Acclaro Inc. explains how to use global marketing translation to achieve this goal and more .
Five steps in marketing a global audience:
- assess your campaign and content
- bring on a qualified translation/localization team and be ready to work together closely (and patiently!)
- create a transcreation brief
- hand over to translation/localization agency
The author also explains how a translation can be edited and refined to truly sound as if it was written for the target market (transcreation).
“A Five-Step Guide to Take Your Campaign Global” by Dina Paglia, Acclaro Inc.
Copyright image: Davor Veselinovic, http://www.advertking.info