Press releases over the past years have played an important role in improving search engine rankings. The game rules for press releases and copy in general have changed since the introduction of the Google Hummingbird update in 2013 (see my blog on how Hummingbird affects copy).
Oil & gas companies can make a big leap forward by embracing a good content marketing strategy. ‘Many in the industry refuse to “meet people where they are at” and demonstrate the true (and nearly miraculous) value oil and gas brings to the world.’ As Vice President of Marketing and co-founder of Castagra Products Tatsuya Nakagawa remarks in drillinginfo ‘there are still only a handful of companies in the oil industry that really push the marketing boundaries…’
The offshore oil & gas industry lags behind other industries when it comes to social media engagement and content marketing. Conducting a Google search on the topic is comparable to searching for a needle in a haystack. Among the needles, which I prefer to refer to as pearls, are blogs by TwinEngine (14 Trends in Online & Social Marketing in 2014), Tribe Rocket (Oil and Gas News Alert: Industry Turns Down Billions in Profits) and drillinginfo articles. (more…)
Need easy SEO tips on how to write better product and service copy? Here are some helpful writing tips I received from Dutch SEO trainer Bob van de Vooren. This article handles the building blocks of good web copy. Much more is involved in writing for the web, but these tips will get you started. (more…)
You have a small rectangle in which to write a story. Your mission: fill this LED-lit object with simple and concise words that convert.
The stopwatch ticks.
Eyes focus on the centre upper half.
Just like an agile whitewater rafter in the Grand Canyon, your (first) words manoeuvre and propel them further. Over the next paragraph, and the next.
Until they reach the finish line.
A finger presses a button.
Whew. Mission completed within eight seconds.
I follow a number of copywriters and one of them is well-known American copywriter Bob Bly (www.bly.com). I certainly enjoyed Bob’s last piece on “Should you write your own copy?”
SEO copywriting continues to evolve. SEO copywriters have already had to adjust to Google’s Penguin and Panda updates. How will the most recent search algorithm update, Hummingbird, impact SEO copy?
Why the Hummingbird update?
Google anticipates that more people will use mobile devices for voice search and natural language queries. Why? Smartphone use is growing rapidly. In some countries mobile traffic has already surpassed desktop and other countries are expected to follow soon. So instead of just matching up individual keywords, Google wants to interpret and understand a user’s intentions (SEO, Hummingbird and more). The focus is shifting from individual keywords to content which addresses the meaning behind a question (What Google’s Hummingbird Update Means for AWAI Copywriters). (more…)
Do you have an awkward feeling that your website’s keyword phrases¹ could be better? Can your target audience easily find your website?
Looking for some handy tips? Well, I am certainly game for any new SEO (Search Engine Optimization) copyediting or writing² suggestions. In creating the right keyword phrases, SEO consultant Jill Whalen’s advice is to think like a reporter. In her handbook “The Nitty-gritty of Writing for the Search Engines” she advises SEO copyeditors to ask the questions reporters do (who? what? where?). Why? Because the answers to these questions are often the keyword phrases you are looking for. (more…)
It might not have grabbed your attention, but apostrophe abuse has been in the news lately. After the results of an apostrophe survey were made public, blogs on the topic of the apostrophe surfaced once again. According to the survey carried out by IT firm SpinVox, nearly half of the 2000 UK adults tested were unable to use the apostrophe correctly.